Introduction to Working with Brands
Outreach and Introductions
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Introduction to Introductions
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When to Contact the Brand Directly vs the PR Agency
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Ways to Contact the BRAND Directly
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Ways to Contact a PR or Marketing Agency that Represents the Brand
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What to Include in Your Initial Outreach Email
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Introduction Follow Up
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Your Media Kit vs Rate Card
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How to Make a Media Kit
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The Exploratory Call
The Collaboration Pitch
Everything You Wanted to Know About Fees
Reading and Fixing Problematic Contracts
Incorporating Brand Messages 101
Influencer Disclosure 101
