ULTIMATE GUIDE TO MEDIA RATES
A comprehensive analysis of Food and Nutrition Blogger, YouTuber, Social Media influencer and Spokesperson Rates
Unsure what to charge for a blog post, video or social post?
We surveyed all of the top bloggers, YouTubers, social influencers and spokespeople in the FOOD and NUTRITION space to better understand what people like YOU are charging across the board. All of this data was carefully stratified and compiled into a MOTHER of a 21-page document for your reference.
Disclaimer: The numbers in this document are not meant to serve as instruction or a suggestion on what to charge for your work. They are simply an outline based on the common offerings by colleagues within the food and nutrition genre of media work. These are only an approximation of what influencers are charging for their work, and does not take into consideration the quality of workmanship which can significantly influence rates. We have found that the best way to determine your rates is to set something you believe is fair for your time, influence and workmanship, and allow supply and demand to shift those rates upwards or downwards over time.
NOTE: We ask that you do not share this document with anyone.
ENJOY AND HAPPY QUOTING!
Abbey Sharp is a Registered Dietitian (RD), an avid food writer and blogger, a TV and radio personality, a cookbook author, a food brand ambassador, a passionate home cook, a food event hostess, and the founder of Abbey’s Kitchen Inc. She has a BASc. in Nutrition and Food, Dietitians of Canada accreditation, and culinary training from George Brown College and private instructors. Abbey’s core philosophy is that a pleasurable relationship with food, your body and your self is the fundamental secret to good health.